Project Snapshot
- Industry
- Beauty · Haircare
- Use case
- Virtual hair color preview for consumers, stylists, and creators
- Data
- User uploaded photos (selfies). Image segmentation and stable diffusion
- Delivery
- Web product rollout. Account based experience with tool suite
The Challenge
Changing hair color is high commitment, and most people make the decision with weak visual feedback.
- Standard filters look fake because they fail to isolate hair cleanly or they shift skin tones and lighting.
- Stylists waste time in consultations trying to explain outcomes instead of showing them.
- Creators need fast, repeatable previews for content without spending hours on manual masking.
The Solution
Built an AI-based virtual try-on workflow focused on hair-only editing and realistic results.
- Hair isolation: segment hair while protecting face, eyebrows, and background.
- Controlled color transfer: apply shade changes while keeping texture, highlights, and shadows intact.
- Productized suite: ship Hair HueTryOn as the core experience, plus Playground for experimentation and HueMate as a helper tool inside the account.
The Result
HueTryOn delivers a practical try-on flow that reduces decision risk and speeds up styling communication.
- Credibility: showcases 100+ verified hair transformation results to demonstrate realism and edge cases.
- Faster decisions: users can validate a shade direction from a single photo before dyeing.
- Workflow value: stylists and creators get consistent previews without manual masking and repeated edits.